Tastey Time is a ready-made food brand available in various shops, hypermarkets and department stores, where consumers can enjoy a wide variety of recipes from across the world.

Our task was to create a target group-based brand identity for this new business. Therefore, through everything from brand strategy, naming, and slogan to design and packaging graphics, we conveyed the brand essence, which is balance. These products bring balance to our lives by allowing us to eat instead of cooking, to spend time with our close ones, while enjoying different flavors of the world.