Now that your website is built, the next step is promoting it. How you do that? Search engine marketing, or SEM for short. One of the best ways that you can promote your company, services, and website. SEM is the process and strategy of getting website exposure online with keywords related to your business. You want your customers to find you effortlessly and to associate you with the right idea. SEM includes pay per click ads (PPC) and search engine optimization (SEO). We're sure you heard about these, but to double-check pay per click or PPC, is an ad that displays on search engine result pages. The advertiser pays when the ad is clicked by the user and is directed to their website or landing page. So yeah, your customer can reach you with just one click. Make sure you take advantage of that! Search Engine Optimization, or SEO, is the process of optimizing website content online to increase exposure in the organic search results for desired keywords.