When it comes to online marketing strategy you want to make sure you have a website. Why is this so important?
Because it's the easiest way your customer can reach you. Your website is your playground, you set the rules.
There, anyone that shows any sort of interest towards your business, will be able to find insightful data about who you are, what you do, how you do it and why you do it. It's their first contact with your business, the moment the first pixels of their image of you are framed. And you want this picture to be as close as possible to perfection.
That's why you need your website to be professional, user-friendly, fast and scrollable. Make it your story, enable your visitors to feel like they just found El Dorado, present them the gold they were looking for. When it comes to taking action, putting a website together is fairly simple nowadays, cost-effective and absolutely essential.